WordPress and digital signage have a very intricate signage. About 60 million companies and more are now relying on WordPress as their CMS and website development system for their digital screens. WP runs millions of websites all around the globe. It is a powerful tool, which is also open source. Now, that gives you the fantastic opportunity to add new extensions, try new skins/templates, and introduce new features to your site. Even if you are not planning on sourcing your display content directly from the site, you can always use WordPress as your CMS to store the data you want to display on the big screen.
WordPress and Digital Signage Plugins are in a long-term relationship
Digital signage plugins for WordPress are a thing now. These plugins are ideal for all kinds of narrowcasting work. Whether it is a parlor ad or a window signage for fresh muffins, you can do it right with the help of these plugins. WordPress has a plethora of plugins in their directory for various purposes. The fact that digital signage is now a part of the open source CMS platform’s development process brings great news for all entrepreneurs out there. Any running e-commerce site based on WordPress can now use their content for professional narrow casting at remote locations depending on the target crowd and the timing of display.
We think that the biggest advantages of using WordPress include the following –
- Resizing and reorganizing information
We live in a multi-device world, where even three-year-olds have their own iPads. Therefore, you can go ahead and invest in a variety of display platforms. Your choice of LED TVs should depend upon the viewing distance, the display area, the location and, of course, your budget. Your main aim should be to stay visible to the right audience. WordPress gives us the option of responsive website design. It means your display material or slideshow will fit almost all the screens on the face of this planet. You will not have to modify each corner and “bleed” as you had to in old days of print ads; you can have one medium for all.
- Social media content
It is ideal for most fashion brands, makeup brands, and makeover salons. They usually have a great followership on social networking sites. Instagram is an especially image-heavy site, which thrives on social stardom. Right now, there are WordPress themes and plugins, which can derive fresh content from social media accounts including Instagram and Facebook to create working websites. New plugins to create new digital media content also exist, which will help the entrepreneurs generate new LED display content every day.
- Whetting their appetites
Many businesses have been using WordPress themes and templates for many purposes over the last few years. Restaurants top the list, followed by medical facilities and salons. Restaurant menu board signage is the most frequent utilization of LED sign boards. It is primarily because the high-quality displays keep the food pictures very life-like. In addition to that, it is much easier to maintain a digital menu board if your day’s specials keep changing. It is bliss for the new organic, all-vegan and indie places that are coming up. Since they have rotational menus depending on the fresh produce of the day or the availability of veggies in the farmer’s market that week, keeping the editing option open and accessible is always a huge pro.
- Training purposes
Many companies and huge corporations are using the digital boards for employee training purposes. It is ideal for lunchtime training sessions, employee codes, customer awareness programs and minimal training for the front end staff. Digital menu boards and training boards serve as a visual cue for the conscious parts of our brains. It stimulates the employees to be on their best performance throughout the day and at the same time, save a lot of time in terms of formal training drills. All in all, it turns work and training into a lot more fun!
- Hospitality businesses
Digital signage WordPress themes are huge in the hospitality businesses. It is true for anywhere in the world. All over the USA, most well-known chains of hotels use LED signage in the reception and waiting areas. They have their own media files that include photos and videos of their own services. In addition to location-based information, most hospitality groups have information on local sightseeing, other branches around the state and the country, their unique features, special offers and dedicated programs. Sometimes, the WordPress themes allow them to pull content from their website directly.
Why use WordPress and not any other CMS Platform?
WordPress makes sure you do not need to know a single line of code for making it work. WordPress comes with a wide choice of responsive themes, which are ideal for both content creators and website developers. It is indeed going to change the future of marketing, as we know it.
It is quite impossible with any other CMS. No matter which kind of e-commerce site you are using right now. You may want to source your digital signage content directly from the website, but not using WordPress can land you in a mess of coding troubles. WP is the choice of all content curators, creators, website designers and entrepreneurs when the question of designing a remotely accessed digital signage comes.
Digital signage can increase your business by almost a whopping 30%. The numbers are usually larger and more impressive before the holiday season. POS displays have decidedly better outcomes as compared to generic brand displays. Almost 75% of all customers notice the POS displays, and this is almost 23% more than other mainstream ad methods. Approximately 19% of the recent buyers have accepted to binge shopping after seeing a digital adage. The market is growing at a rate of almost 9% compounded per year. More importantly, digital signage does not go stale as fast as TVCs and print ads, and they are much cheaper after the initial installation too.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.