Any website requires an effective landing page and without it, we won’t have good conversion and people will leave our website immediately. Landing page is equal to the gate of our website and if we have shabby-looking landing page, it is quite likely that people will be less interested to go deeper into our website. Our website should be likened to shopping mall and we should be able determine the number of people that can enter our website. Once people are in our landing page, we could invite them to go inside and check other content in our website. Landing pages are essential in the conversion process.
Landing page is an essential way to increase sales and our landing page could include effective means of purchasing and powerful sales copy. In general, people who have arrived in our landing page should already be interested in purchasing our service. Sales copy should help to convince potential customers to become the actual buyer. They need to be encouraged to click the purchase button and close the deal. When people arrive to our website, they expect to see products and services that are described in the advertising. If they don’t find the product that they want in just one minute, they could become agitated and close the tab.
Even if we already integrate products properly on our landing page, we still need a proper sales copy. The effectiveness of sales copy is entirely dependent on our customers. It could depend on their preferences, taste and expectation. The sales copy of our website should include elements like monetary costs, encouragement to improve motivation, high perceive value and good credibility. We may also add other things, such as testimonials, awards, incentives, prices, key features and value. When building a website, we should be aware that the time needed to capture our customers’ attention can be very limited. It means that we should remove any of the hype from the copy and if possible, we should stick to the actual information to enhance the positive elements of our service and product. This should give our customer a solid reason to purchase our product.
Building a website that can effectively convert consumers may feel like creating a masterpiece. We may need to try to balance various factors. As an example, customers could become jaded when they are required to read various sales jargon. It means that we need to keep sales jargon to a minimum. Instead, we should show why our service is good. We may need to describe existing features and in some cases, we could talk about the negative aspects as well. People will appreciate sincerity. As long as the negative aspect isn’t crucial and we provide a solution to address it, it should be quite acceptable. In general, people should see that the overall risks are small and the obligation needed is short. We could also put VeriSign and BBB badges to further improve the credibility of our landing page and encourage people to take one more step towards the actual buying decision.