Are you an entrepreneur with a flourishing local business which you wish to take online, or having already moved online, now looking for ways to get more traffic? Well, in this article we are offering some insights for you on the SEO tactics and their evolution so that you can have a better understanding of growing your business online through branding and SEO tactics.
First things first, the search engines – they are the gateway from which you’ll be getting most of your incoming traffic and if you do not treat them right it may as well become the outgoing traffic because there won’t be anything incoming in the first place. So how can you treat the search engines right? – By treating your customers right of course.
All search providers be it the mighty Google or the relatively obscure “Duck Duck Go” (yep, that is the name), are trying to improve user experience by providing personalized search results. So the first thing you need to do is to point your SEO in the same direction by having relevant keywords and content on your website.
Secondly, grow your user base – which becomes relatively easy if you have done the first step right. After sorting out the website content move onwards to increase the quality of user experience – a few things you can look into are, having your website optimized for mobile use, ensuring symmetry in menu layout and website design, putting in large action buttons and cleaning up your website’s code for faster browsing. Frankly, there are a plethora of things which can be done here and hiring professional help may be your best bet to get them all right. There are a number of good top SEO agencies out there which can have you sorted with the nitty-gritty.
Finally, you have to set up your social media right. Take your marketing strategy to platforms like Facebook, Twitter and Google+ & Co. They have over a billion active users, making social media marketing a potent tool in the right hands. Ask your family and friends to share your work and help you build a healthy following. A successful campaign will give a string of customers which you can convert into happy customers and gain more name and fame for your brand. Once again, professional help will help you form a quicker impact on social media and save you quite a lot of hassle and time – time which you can devote to sharpen your business strategies. So prepare to go all guns blazing into a social media campaign if and when you move online.
If you are worried about the size of your business making an impact online – there is a silver lining for you. Remember how we discussed the focus of search engines being user centric in the beginning of this article. Recent trends in SERPs, an acronym for search engine result pages, has shown that there is substantial inclination towards local business. Search engines are collecting data for local businesses and giving preference to verified local businesses which have a credible feedback.
In our opinion, online is the new offline – more and more people are looking for one-click solutions to their everyday needs, this is especially true for large urban centers. If you think your product or service has a shot at online marketing then you should take it. With local SEO being given preference and growing demand of online services it is the ideal time for moving your business online. Furthermore, the search engine algorithms tend to change rather quickly these days so there is no telling what might come with their next update.