Instagram is now nearing to touch the landmark achievement of a billion monthly users. Being one of the best social media platforms for marketing and definitely the prime stage for sharing visual content, Instagram is a blessing in disguise for several small businesses. Not only does the platform provide brands with exposure, but it allows them to make the most out of the available features. In 2018, the motivation for using Instagram as a marketing tool is still the same along with a handful of new strategies to be implemented.
In case you are looking for ways to engage with the audience on Instagram and fulfill your marketing goals, take a look at the following points:
Focus on Real-time Content
Promotional images and product photographs have become a thing of the past. With the introduction of Instagram stories, it is time to go personal and share some real-time content on the platform. Not only will it show how authentic your brand is, but it will also evoke a positive emotion among the audience regarding your marketing policy. You Instagram target audience look for authentic content. Hence, it is a great strategy to share something personal, besides normal promotional content.
As a matter of fact, you can leverage the opportunity of Instagram stories and offer real-time content as an insight into your existing and upcoming products and services. This marketing approach will show your audience that you know what you are doing.
Offer More Video Content
One of the rising trends on Instagram is the increasing popularity of video content. Thanks to the technological advancements, it is now pretty simple and easy to produce a video content. In case you are looking for a more personalized marketing content with an intention to engage more Instagram followers, focus on making appealing video content. However, this does not imply that you will stop posting images simply because videos are a better communication tool. Finding the right balance between your content creation and marketing on Instagram is the key to your brand success.
Engage with Audience
This is the point that determines the success or failure of your marketing campaign on Instagram. Simply making your content viral on the platform will not make a dent until you respond to the queries and feedbacks of your audience. Moreover, when you give a personal reply to the audience, it shows how much you value and care for them. They will suggest your profile to their follower base including their family and friends, which will significantly increase your content and brand’s audience reach. Besides, with the help of great communication, you can build your own community on Instagram.
Tell Your Brand Story
If you are looking to develop a large follower base, you must brush up your creative skills and use it for telling brand stories. This will attract new audiences to your brand and you can easily market your offerings. The main motivation is to make your brand trustworthy on the platform and this can be fairly done through storytelling on Instagram.
Marketing your business on Instagram is a great choice considering the features and audience base of the platform. All you need to do is generate user-specific content more and produce creative promotional visual content. Keep these points in mind and flourish well on Instagram.