In the comity of smart phone manufacturers, there are a lot of brands. All of these phones tend to linger on particular designs. They are unique signs of those brands. You can understand what phone brand a person is holding by just looking at the design of the phone. This is pretty possible. Phone geeks are well aware of it. If you are new comer in the world of smart technology, you will learn very soon that mobile application development is revolutionizing a user’s experience. It is true to say that people like to stick one particular brand for several years. Sometimes, change pulls them out of their comfort zone. It cannot be determined whether it is bane or boom. However, it may be termed as interesting phenomenon. If you are looking forward to giving your users a good experience with your products for years to come, you cannot ignore devising your own mobile strategy and opt for either IOS or Android apps. Mobile application development is reckoned to be the ultimate driver of smart technology.
Some of you out there might argue that IOS apps are more useful operating systems in comparison with Android. When you do research and read facts and figures, you come to know that even if any business earns lesser revenue, it is marred by absence of effective mobile strategy and not-so-good user satisfaction. Here it is pertinent to mention an article published on Forbes regarding toothless race between two extreme rivals – Android and IOS apps. According to the article, Android has different driving philosophy and vision. Unlike IOS, Android tends to be more favorite choice of a massive audience in the world. Moreover, it is because of the fact that Android is more popular operating system and more and more companies are looking to integrate in their phone brands.
The discussion boils down to the fact that when you have an effective mobile strategy, it helps users to interact with your products or services at the convenience of their smartphones or devices. As far as IOS apps are concerned, even though their market share is not really wide and massive, their user base is increasing by leaps and bounds. Let us understand a user’s psychology. A user likes to stick to one particular brand of smartphone or device. Therefore, in order to capture wider audience, there is no better way to engaging your audience other than through IOS or Android apps development. This is the reason why small and big businesses are choosing Android apps as the matter of life and death of the revenues.
It is therefore recommended that you take care of your business right now and consult with digital gurus and developers to devise a high-performing mobile strategy as soon as possible. As ship of smart technology is sailing forth at a lightning speed, only those businesses will survive who realize the modern tactics of digital world and transform their businesses in accordance with trends. So what are you waiting for?
Summary: There are as many as 80% of smartphones and devices using Android as their operating system. To reach to this much audience, it is high time to opt for Android apps development.